Webinar: Breaking Ground: Proof of Reality by Sprout Social

Breaking Ground: Proof of Reality

About

Social feeds are flooded with AI-generated content, leaving consumers wondering: “Is this real?” Don’t miss our 60-minute virtual event for the latest product updates, built to support a breakthrough social strategy rooted in what’s real. You’ll also hear from Reddit experts on winning over trusted communities and learn how to create authentic content that resonates in the new era of Answer Engine Optimization (AEO).

The attention economy is over-saturated. To cut through the noise, brands are prioritizing human authenticity. At this Breaking Ground, you’ll learn how to use social intelligence to create content that earns trust, builds influence, and drives business results.

Reasons to attend:
- Discover AI-enhanced influencer marketing
- See new product innovations to earn trust and win attention

Presenters

Tazi Flory

Product Marketing Manager, Sprout Social

Tazi Flory is a New York-based Product Marketer with 10+ years in social tech, specializing in Social Insights and AI solutions. A recurring Breaking Ground speaker, she bridges the gap between product and customer to deliver meaningful value. Outside of work, she’s on a mission to eat as much pasta in New York as possible.

Curtis Midkiff

Director, Social Media Marketing

Curtis Midkiff is a Social Media Leader who is known as the "BrandDJ" for his track record of creating strategies that blend content and community to get brand audiences to "move".

Jacob Richard-Smith

Senior Manager, Product Marketing, Sprout Social

Jacob Richard-Smith is a Product Marketing leader specializing in GTM strategy and storytelling. With a decade of experience scaling brands, he's an expert at turning complex tech into human stories. You'll find him in the #watercooler channel sharing pics of his kids or highlights from cookbook club.

DJ Capobianco

Senior Manager, Commercial Insights Lead, Reddit

DJ has more than 10 years of marketing experience and is a trusted advisor to executives across dozens of industries and markets. He's spent his career leading measurement, insights, and advertising research at the world's biggest social platforms. At Reddit, DJ is leading his team's shift toward an AI-first way of working by building systems with a steady balance between human expertise and automation, all to help brands tap into the deep knowledge found in Reddit communities.

Eric Pope

Senior Director of Community Management, Behaviour Interactive

Eric heads up the community and social media teams responsible for Dead by Daylight, the blockbuster horror video game by Montreal’s Behaviour Interactive. He’s worked in the field of Community Management for 17 years, from the Rock Band franchise, to Rainbow Six Siege, and about a dozen games in between. A “true believer” in the power of community development, he and his teams are dedicated to improving their gameplay experience by bringing players and developers in harmony with each other.