For both new and existing users, this webinar provides an in-depth walkthrough of using Sprout Social's tagging features to organize content and uncover actionable performance insights. The session explores how structuring and applying tags across outbound posts and inbound messages transforms your data into clear business value. From setting up tag collections to automating tagging workflows and analyzing custom performance reports, you will learn how to turn social data into strategy-defining insights.

What you will learn:

Organize your workspace: Set up tag structures, campaign tags, and label collections to align your team's workflow and keep your workspace structured.

Streamline outbound and inbound tagging: Require tags for published posts, use AI-suggested tags during composition, and build automated rules and macros to label incoming messages effortlessly.

Cross-network performance insights: Analyze data in the Tag Performance Report using filters, boolean logic, and side-by-side tag comparisons to evaluate content pillars and campaign performance.

Maintain clean reporting data: Archive seasonal campaigns and manage tags over time so your historical reporting remains organized and accurate.

Whether you are looking to build a tag structure from scratch or refine your current reporting, this webinar gives you the tools to measure and elevate your social strategy.

Secure your spot now!