Getting Started with Influencer Marketing: Campaigns & Reporting
About
Join us for this expert-led webinar for new Influencer Marketing users to learn how to set up, manage, and report on your campaigns using the Sprout Social Influencer Marketing platform. We’ll walk you through the essential workflows to automate campaign execution, customize creator review stages, streamline team collaboration, and deliver clear reporting on your strategy's ROI.
What you will learn:
Campaign & Monitoring Configuration: Configure campaign parameters, set budget targets, and establish keyword and handle monitoring rules to capture live content automatically.
Customized Creator Flows: Tailor workflow stages to match your team’s internal approval processes, manage contracts, and send bulk outreach or proposals.
Deliverable & Approval Management: Set up planned deliverables across creator groups, collect concepts, and manage content approvals seamlessly in one centralized space.
Comprehensive Performance Reporting: Analyze live campaign metrics, evaluate creator-level engagement, and generate customized reports and one-sheets to demonstrate campaign impact.
Whether your organization is new to Sprout Social’s Influencer Marketing platform or you are joining an existing team, this foundational training ensures you are set up for long-term success.
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