About
Join us for this expert-led webinar for new users to learn how to build Sprout Social Listening queries that uncover industry trends and gain competitive momentum, turning raw chatter into clear direction. We’ll take you through essential workflows to identify emerging cultural shifts and automate data collection across networks, ensuring every social insight fuels a smarter, faster business response.

What you will learn:

Targeted queries: Build and refine your first social listening query to cut through the noise and capture the conversations that dictate demand.

Trend monitoring: Stay ahead of shifting behaviors by tracking sentiment and uncovering audience needs in online spaces beyond your brand-owned profiles.

Actionable insights: Navigate the Listening dashboard to surface real-time data that influences strategic decisions across the business.

Whether your organization is new to the Sprout Social community or you are joining an existing team, this foundational training ensures you are set up for long-term success.

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