For social media teams looking to transform raw analytics into actionable strategy, this expert-led webinar explores how to leverage Sprout Social's AI assistant, Trellis. The session covers best practices for prompt engineering, automated reporting in Trellis Studio, and sentiment analysis across organic core reporting and listening modules. Using the sample pet retailer "Paws and Pure," the walkthrough demonstrates how to replace generic AI responses with precise, data-driven intelligence.

What you will learn:

Prompt Hygiene & Credit Optimization: Manage your Trellis credits efficiently, understand usage boundaries, and write specific prompts to eliminate credit drain and generic fluff.

The Four-Part Query Formula: Construct precise queries by defining scope (handles/networks), identifiers (tags/labels), primary metrics/KPIs, and clear time boundaries.

Daily Operations & Inbox Intelligence: Use quick searches to generate daily inbox briefings, flagging customer concerns early and surfacing strategic content takeaways.

Listening & Market Sentiment Analysis: Leverage the listening module to analyze brand health, sentiment drivers, and competitor conversations across the wider market.

Automated Intelligence in Trellis Studio: Set up and schedule recurring weekly performance recaps or monthly executive sentiment reports so insights are automatically delivered ahead of key meetings.

Whether you are seeking to automate weekly team recaps or deepen your audience analysis, this webinar provides a blueprint for turning social insights into strategic social intelligence.

Secure your spot now!